This week Omaia kicked off a case collaboration with a student team from Chalmers’ TEK700 course. The team will work on one of Omaia’s most important questions before launch: how do we reach parents at the moment they need support, and why would they trust us?
The case challenge
How might Omaia reach and build trust with expectant and new parents, encouraging more people to engage with Omaia Sense?
Omaia Sense supports expectant and new parents between healthcare appointments, when questions, worries and the need for support come up. It is developed with midwives and psychologists and sits alongside care. It does not diagnose, treat or replace healthcare.
The team will explore what parents need, who they turn to for advice, and what would make them interested in Omaia Sense. They can look at different routes, including partners and co-parents, employers and parenting networks.
How we work together
We want evidence, not only ideas. The team will run small real-world tests with trackable links, and Nina will approve every external message before it goes out. Success means three things: a real data point before launch, more waitlist sign-ups, and a clear recommendation on which channels and partners to prioritise.
First student workshop
Case work, with short weekly check-ins with Omaia (1–2 hours per week)
Check-in with Drivhuset and Chalmers
Final pitch at Chalmers, followed by a leave-behind with insights and next steps
Meet the team
The team is Federico Botti, Caterina Cuccorese, Albin Norberger and Alessandro Trezza. We asked them two questions: Why this case? and Why Chalmers and Sweden?
Federico Botti
Why this case?
“It combines entrepreneurship with social impact. Supporting parents emotionally during such a delicate time is a great opportunity, and I’d like to understand how to turn this idea into a sustainable business.”
Why Chalmers and Sweden?
“Coming from Italy, I was particularly interested in the Swedish approach to innovation, sustainability and entrepreneurship.”
Caterina Cuccorese
Why this case?
“It brings together my studies in digital innovation and my passion for psychology. I’m particularly interested in how understanding people’s needs and emotions can help build trust in digital solutions.”
Why Chalmers and Sweden?
“Coming to Sweden from Italy was a way to step outside my comfort zone, challenge myself, and experience a new academic and cultural environment.”
Alessandro Trezza
Why this case?
“This project offers the opportunity to support families during such an important and delicate stage of their lives, while I gain practical experience and contribute to a meaningful cause.”
Why Chalmers and Sweden?
“Their different approach to education and the international environment. I also wanted to step outside my comfort zone and grow both personally and professionally.”
Why it matters
The team’s findings feed directly into Omaia’s Q4 traction goals and the brand and product launch in London in February 2027. “The best way to learn how parents decide who to trust is to test it with them,” says Nina Larsen. “This team brings fresh eyes, and we look forward to the results in December.”
Follow the journey
Join the Omaia Sense waitlist, or follow Omaia on LinkedIn for updates from the case.
Omaia Sense gives wellbeing support alongside care. It does not diagnose, treat or replace healthcare.
