InvestorsBuilding the intelligence layer for personalised family health
Omaia is building a new kind of personalised health experience, starting with the family-building journey. Omaia Sense understands the individual’s context and turns trusted expert knowledge into relevant support, while the underlying Omaia platform connects evidence, content and personal context.
- Headquarters
- Sweden
- Initial market
- Family building, pregnancy and early parenthood
- Business model
- B2B2C: partnerships and platform
- Geography
- Europe first, with international potential
- Current phase
- Product development
01
Healthcare loses the context
People experience health continuously. Support is fragmented across appointments, search, social media, apps and generic content.
Today
Information that knows nothing about the person asking
- Fragmented across appointments, search, social media, apps and generic content
- Most digital information knows almost nothing about the person asking the question
With Omaia
Support that understands the individual’s context
- Knows where someone is in their family-building journey and keeps personal context over time
- Expert-created content arrives when it is relevant
- Emotional support, mental tools and help preparing for conversations with the care team
The family-building journey makes it especially visible
- physical changes
- emotional changes
- unfamiliar symptoms
- changing risks and questions
- partner wellbeing
- preparation for conversations with healthcare professionals
That creates the opening for Omaia.
02
We start with one of life’s most information-intensive health journeys
Omaia Sense is the first product. It is health technology: it does not replace clinical care or clinical decision-making.
Understands the journey
It knows where someone is in their family-building journey and keeps personal context over time.
Explains what is happening and why
Expert-created content arrives when it is relevant, not as a generic content library.
Supports the person
Emotional support and practical mental tools, and help preparing for conversations with the care team.
Includes partners
Dedicated support for the supporting partner, alongside the pregnant partner.
03
From product to platform
Family building is the starting point, not the architectural limit. The platform is being designed so the same infrastructure can eventually support other longitudinal health journeys.
Omaia Sense
The personalised user experience.
Omaia Studio
Where researchers and experts turn knowledge into trusted, reusable content.
Omaia Ontology
Connects concepts, content, evidence and context, so the system understands relationships rather than just documents.
Omaia Research
The framework for studying what people need, what helps and how knowledge should evolve.
Why now
AI can finally maintain useful context
The interface can move from search and static content towards an ongoing relationship that understands the individual.
Healthcare information is abundant but fragmented
The challenge is increasingly selecting, connecting and delivering the right knowledge at the right moment.
Generative AI creates a trust problem as well as an opportunity
Healthcare needs stronger provenance, expert oversight and traceability than a generic chatbot provides.
04
The business model
Individuals
Use Omaia Sense directly
Distribution partners
Make Omaia available to the people they already serve
Employers, insurers, healthcare organisations and other organisations.
Experts and researchers
Use Omaia Studio
To create and maintain evidence-based content.
Omaia
Runs the infrastructure
Personalisation, knowledge, distribution and commercial infrastructure. A revenue-sharing model for content creators will follow.
Why partners care
Partners face meaningful costs when people lack the right support during pregnancy and early parenthood.
- Better support
- Earlier understanding and action
- Better ability to navigate care and work
- Less avoidable downstream cost
- Better support
Employers · Insurers · Healthcare providers · Family-health organisations
Market opportunity
Beachhead
Pregnancy, postpartum and family-building support
Expansion
Women’s health, partner wellbeing and family health
Platform opportunity
Other complex, longitudinal health journeys
Wherever context and trusted knowledge matter.
05
What compounds as Omaia grows
Each part strengthens the next, and the loop returns to the start.
01 / 06
Context
Continuity across an individual’s journey, rather than treating every interaction as a new conversation.
Evidence and progress
Product
Sense, Studio, Ontology, platform architecture
Clinical and research
Researchers, advisers, collaborations, studies
Commercial
Pilots, partner discussions, deployments
Company
Key hires, financing, milestones
Research is part of the product
Omaia Research is not a marketing layer around the product. It connects researchers, expert knowledge, product learning and future studies in the same system.
- Research
- Studio
- Ontology
- Sense
- Real-world learning
- Research
06
Trust has to be part of the architecture
Evidence provenance
Every claim can be traced to its source.
Expert authorship and human review
Experts write and review the knowledge Omaia uses.
Privacy by design
GDPR and security from the start.
AI governance
Explicit boundaries for what AI may and may not do.
Information, not clinical decisions
A clear separation between support and information, and regulated clinical decision-making.
Pathway for regulatory evolution
Where appropriate.
Investor updates
Product milestones, research announcements, new pilot partnerships, key hires, publications, financing and company updates.
Building Omaia for the long term
We are speaking with investors and strategic partners who understand the opportunity to build trusted infrastructure around personalised health.